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The Seller Hub gives you two places to track how your store is doing. The Seller Dashboard is a quick snapshot of what needs your attention today. The Analytics Dashboard is a full breakdown of your sales, listings, buyers, and offers. Here's what you'll find on each.
Click Seller Hub in the site header to open your Seller Dashboard.
Open Analytics from the Seller Hub sidebar, or click the Analytics tile on the dashboard. On mobile, tap the menu button at the bottom of the screen to open the sidebar.
The dashboard is made up of tiles. Click any tile to go to the page it summarizes.
Sales: A chart of your sales with the total for the period and the % change from the period before it.
Pick a time range: 7d, 30d, 6m, or All.
Switch between Sales and Auctions to see auction sales on their own.
Your choices are remembered the next time you visit.
Active Listings: How many fixed-price listings you have live, their total views, and how many auctions you're running. Listings that are out of stock are flagged in red.
Shipments, Offers, and Cases: Your to-do list.
Shipments: paid orders waiting to ship.
Offers: offers waiting for your reply.
Cases: open buyer cases. This number turns red when a case needs attention.
Reviews: Your average rating, total number of reviews, a star breakdown, and your most recent reviews.
Analytics: A shortcut to the full Analytics Dashboard.
Metal Points: Your current Metal Points balance. Click it to see your rewards.
Need help? A shortcut to contact support.
Latest Announcement: The newest update from the PeerMetals team for sellers. Click View all to see past announcements.
You may also see banners at the top of the dashboard:
Site-wide sale: When PeerMetals is running a sale, click Add Your Listings to choose which of your listings to include.
Vacation Mode is Active: Shown while vacation mode is on. Click Turn Off when you're back.
Use the 7d, 30d, 6m, and All buttons at the top to set the time range. It starts at 30 days. Most numbers follow the range you pick. Trends show the change compared with the period before it.
Total Revenue: Your sales for the period, with the % change from the prior period.
Total Orders: How many paid orders you received.
Items Sold: The total number of units sold.
Avg Order Value: Your revenue divided by your number of orders.
Sales and Views charts show how your sales and listing views changed day to day, or month to month for longer ranges.
Conversion Rate: How many of your listing views turned into delivered orders.
Followers: How many people follow your store.
Avg Rating: Your average review score.
Coupon Usage: How many times buyers have used your coupons, and how many coupons you have active. See Seller Coupons.
Revenue by Metal Type: How your sales split between gold, silver, platinum, and other categories.
Top Products: Your top 5 products and the units sold of each.
Top Selling Listings: Your 10 best listings ranked by revenue, with orders, units, and revenue for each.
Listing Performance: Price, views, units sold, revenue, conversion, and stock for each active listing. Use it to find listings that get plenty of views but few sales.
Order Pipeline: How many of your orders are in each status, such as Paid, Ready to ship, Shipped, and Delivered.
Conversion Funnel: How buyers move from Views to Offers to Orders to Delivered, with the drop-off at each step.
Offer Analytics: Total offers received and your acceptance rate, broken down into Accepted, Declined, Countered, and Pending.
Payment Methods: Which payment methods your buyers used.
Unique Buyers and Repeat Buyers: How many different people bought from you, and what share of them came back for another order.
Avg Fulfillment: The average number of days from order to delivery.
Shipping Revenue: The shipping buyers paid you, and how many orders shipped free.
Sales by Day of Week: Which days your buyers order most. This is useful for timing new listings.
Coupon Impact: Orders and revenue with a coupon compared with orders without one, plus the total amount discounted.
Active Listings, Out of Stock, Auctions, and Total Views give you a quick check on your inventory.
Rating Distribution: How your reviews break down from 5 stars to 1 star.
Sales and revenue are before fees. They show the price of the items you sold after any coupon discounts. They don't include shipping, which is shown separately as Shipping Revenue. PeerMetals fees haven't been taken out, so your payout will be lower. See Processing & Platform Fees. For what you've actually been paid, check your Payments page.
Some numbers are all-time. Followers, Avg Rating, Coupon Usage, and Rating Distribution always cover your whole history, whatever range you pick.
View counts can be estimates. Figures based on views, such as conversion rate, are approximate and can differ slightly between tiles.
The previous Seller Hub is still available. Click Old Seller Dashboard at the top right of the Seller Dashboard. It includes the older Sales Analytics chart with Total Sales, Average Daily Sales, and Peak Day Sales.
Check your to-do tiles daily. Shipping quickly and answering offers promptly keeps buyers happy.
Restock or end out-of-stock listings so buyers can find what you actually have.
Look for listings with high views and low sales. A better price, clearer photos, or a coupon can help turn those views into orders.
Compare periods. Use the % change to see whether promotions and new listings are paying off.
If you have any questions about your analytics, visit our Contact Us page. Our support team is here to help!
